Community Outreach & Education
Client: Connecticut Resources Recovery Authority (CRRA)
Since 2005, we have partnered with CRRA to create event promotions; community outreach programs; collateral and promotional materials; videos and gaming tools that encourage residents to recycle, reuse, recover and rethink how they dispose waste.
Take a look at some of our other work.
Branding Advertising Broadcast & Video Direct Marketing Interactive Public Relations
The Pita Group provides public relations and marketing communications support to the Connecticut Resources Recovery Authority (CRRA), which encourages residents to recycle their paper, plastic, metal, glass and electronics. We developed Phillup D. Bag, an iconic mascot brought to life on a web site and at events to promote paper recycling. We developed branding systems, including a new logo for the CRRA Trash Museum in Hartford, Conn. and collateral materials for both of CRRA’s museums.
A radio campaign in English and Spanish has helped CRRA promote single stream recycling. Featuring humorous parent-child conversations, the radio spots highlight the ease and convenience of this new recycling method. Leveraging the radio spots, we have coordinated radio interviews with CRRA spokespersons and promotions at the radio stations’ public events.
Advertising in community publications has helped CRRA’s announce its wildly popular spring and fall electronics recycling collection events.
The Pita Group recently launched CRRA’s CT Recycl-o-matic. An online recycling game for children in grades 3-6, CT Recycl-o-matic incorporates actual video footage of the recycling plant with an animated game. The goal of the game is to demonstrate the recycling process, create awareness about recycling and reinforce the recycling concepts students learn at home and in school. At the game’s launch in a Connecticut school, the overwhelming majority of the kids (nearly 96%!) said they liked the game and that they would both play it again and tell their friends about it.
How have these activities influenced recycling rates? For the fiscal year running from July 1, 2010, through June 30, 2011, Mid-Connecticut Project towns delivered 92,114 tons of paper, cardboard, cans, bottles and electronics to CRRA, the highest total since those towns began recycling in 1991. The 2011 total represents an increase of more than 20 percent compared with fiscal year 2006.
