The Pita Group’s New Web Site Invites Interaction

Meshing technology with social interaction, information with dialog, The Pita Group has launched a new web site that offers a fascinating window to the company’s culture, ideas and conversations.

The 15-year-old strategic marketing, interactive and production company, which boasts a 10,000+ square foot production studio, helps health care, manufacturing, financial, education, culture and tourism and not-for-profit companies and organizations connect with employees, customers and prospects, investors and other stakeholders.

“In today’s world of DADD — digital attention deficit disorder — the question for marketers is no longer: ‘How do we reach our target audiences?’ but rather: ‘Will they listen? and ‘How do we keep them interested?’” said Kim Pita, The Pita Group’s managing principal.

“We re-created thepitagroup.com not only to demonstrate how we solve our clients’ marketing and business challenges, but also as a platform for exploration, inquiry, and feedback from clients and the community,” she added.

The new web site offers multiple paths to information and interaction. The “What’s Your Challenge?” area helps visitors define their marketing goals and priorities and view best-practice solutions. The site connects to The Pita Group’s blog and newsletter, which offer marketing insights from and sneak peeks into the lives and work of Pita team members.

The new web site’s videos, snippets of life from production shoots and in-house brainstorms, reveal Pita “peeps”’ inspiration and humor. A Strategic Partners page showcases collaborations with clients such as BlumShapiro and Solidus. Site visitors may request a strategic consultation or schedule a speaker. Not-for-profit organizations may apply for a grant for marketing consultation or services.

“One of the most exciting aspects of The Pita Group’s new web site is our Innovations Labs where we’ll be asking panels of consumer advocates to share their ideas, forecasts and notions about marketing and test the agency’s creative concepts,” said Paul Pita, principal and executive creative director.

“Members of our Innovations Labs panels will be the first to hear about our latest endeavors and innovations. We’re looking forward to their creative input and ideas for marketing campaigns.”