What's the best way to increase awareness among your target audiences?

Go where they go. Understand where your audiences are getting their information, and make sure your brand has a presence in those arenas.

It may seem obvious, but companies often funnel too many of their resources into one media channel. Isolated broadcast, print or out-of-home campaigns can produce results, but campaigns are much more effective when they integrate the media channels that are most relevant to your audiences. Does your television spot send viewers to a supporting microsite or a targeted section of your web site? Is your billboard’s message reinforced on your social media pages? The right media mix can ensure that your message is being heard, and that your audiences are taking notice.