“Innovation distinguishes between a leader and a follower.” – Steve Jobs
At Pita, we don’t simply react to the changes happening in the world of communications. We make changes happen. We are innovators, forecasting the future and planning accordingly. We are movers. Shakers. Wave makers. We see how things are done … and imagine how they could be done differently. And we do it all with your results in mind.
Here’s a sneak peak at some of the exciting innovations we’re working on at our studios on 40 Cold Spring Road.
Social media boot camps
Pita’s two new social media boot camps show companies and organizations how to capture audiences’ interest and measure success. In the Making Your Digital Imprint boot camp, participants learn the best (and worst) practices for each popular social network as well as how to build a social media strategy, plan content and connect with media on social networks. Our Social Media Measurement Boot Camp introduces free, easy-to-use tools businesses can use to monitor online chatter about their brands and industry, measure audience reach and engagement and adapt their strategies accordingly.
Five Generations. One Marketplace: A study of the behaviors and preferences of today’s age groups
Never before have five generations with vastly different beliefs and behaviors existed in the marketplace. Capturing the attention of members of one or more generations and inspiring action requires an understanding of the media they use and the messaging that most resonates with them. Pita conducted a study of these age groups, combing articles, reports—even movies—to examine their characteristics, views on relationships, religion and health, spending habits and more.
Google Analytics Boot Camp
Attracting visitors to your site—and keeping them there—requires an understanding of your audience and some serious strategy. That’s where Pita’s Google Analytics Boot Camp comes in. We begin with an audit of the company’s or organization’s website traffic to gain insight and intelligence on site visitors. Members of Pita’s Google Analytics-certified team then analyze this information and include these insights in a two-hour Google Analytics training session with key staff.
Are you way outside the box? Always ahead of the curve?
If your wheels are constantly spinning like ours, join the Pita Panel by completing the form below and share your ideas, forecasts and notions. You’ll be among the first to hear about our latest endeavors and innovations…and we may put your theories to the test.